TMF Cross Border Carve-Outs

TMF Group is a multinational professional services firm. TMF commissioned Acuris Studios to conduct a bespoke survey of c-suite executives on cross-border carve-outs.

Design inspiration and brief

Starting with the definition of carve-outs, a few different routes to the client, from photographic concepts to the game, Snakes & Ladders. The latter was what the client picked, which I commissioned an illustrator to produce the final shown here from various sketches to TMF Brand. This then fed into being the lead image of the campaign, several assets were produced, along with the main report, there were also social media posts, animation, and an infographic to help gain traction back to the main report.