Unquote Allocate
Tasked to create a fresh new look for a new type of event for a bespoke audience. The challenge was to produce an “identity” within the existing brand architecture (i.e. fonts) and not too alien from the other assets. The concept was a mix of the English countryside (the location) and tropical palms in the summer!
A lot of onsite wayfinding graphics were created for this event as well as a mix of digital and print material. Shown below are the icons that were developed for this event.