Project Description
Client: Totaljobs
Project: B2B Value Proposition Campaign – Wholehearted hiring
To reposition Totaljobs as a in the B2B market and raise brand awareness on how Totaljobs works and what products are offered.
The challenge
To move away from just a jobs board perception.
Resposition Totaljbos as a problem solver–an end-to-end solutions provider, who can help its clients with bespoke mix of services for businesses of any size.
Totaljobs is different and people need to know why and why should clients care!
The output!
Hero video showcasing new image art direction and tone of voice.
